Debt-free and happy as a clam
When other kids were playing after school, I was working at daddy’s workshop. I run the semi-automated welding robot. I cleaned up the seams with a little angle grinder – I was too little to operate...
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Traffic, Conversion Rate or Price? Find Your Focus With Projections
Should you write new content to attract more traffic? Or maybe you could finally run that A/B test to improve your sales page? Or… would it be best just to raise the product price? Sometimes it is hard...
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Pirate Metrics Matrix
We all love the pirate metrics by Dave McClure. But how do the pirate metrics phases map to the most important and commonly measured SaaS metrics? Let’s find out – meet the Pirate Metrics Matrix. Does...
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Churn Walkthrough – Defining Active And Lost Customer
Calculating churn is hard. Articles like Joel’s What is Churn? makes you feel you are never going to get it right. There are so many things that you need to take into account! Jason’s Cancellation rate...
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Does Average Churn Rate Feel Out of Reach?
Do you feel that no matter what you do, your SaaS churn rate doesn’t budge? It’s below average so there should be untapped potential in your customer base. But you seem to be unable to tap into it....
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Forgot to Track SaaS Churn? Let’s Dig It Up from Your DB
If you forgot to measure your SaaS churn, you are not alone. The most common question people ask about my upcoming product is “Can I use SaaS Compass if I haven’t collected any metrics?” SaaS churn,...
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Finding Your Key Metric May be Worth $X0,000
Key metric is the metric that currently needs your attention the most. Lean Analytics calls it “The One Metric That Matters”. So, what’s the difference between improving any metric that is under...
View ArticleVideo: Find Your Key Metric in 5 Minutes
Lots of people have been asking for a screencast on how to use SaaS Compass to find your key metric. This short screencast (4:30) shows how to fill in the spreadsheet and analyze the created forecasts....
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Risks of Vanity Metrics
Have you been feeling a bit guilty for tracking traffic since you found out it’s a vanity metric? Ashamed that you love following up your traffic stats? Well I love my traffic stats too and I refuse to...
View Article3 Lessons from My Almost Failed Launch
About a month ago I went from “Ouch, my launch failed miserably” to “What the f*ck! I just reached my launch target!” I’m sharing this (long post) on SaaS Compass launch so you can learn from my...
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How to Calculate Your SaaS Growth Ceiling
Sometimes it’s possible to know in advance when your SaaS is going to hit a plateau. The bigger your customer base gets, the nearer you’ll get to the point where the amount of churned customers exceeds...
View ArticleAnnouncing UpgradeBooster
Do your customers restrict their app usage because they worry what will happen when their quota is up? Do you let them to get to that annoying point where they can’t perform their tasks without...
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3 Things Your Customers Want You to Tell Them
If you don’t say anything, they’ll churn. If you bother them too much, you’ll piss them off and they’ll churn. Getting the customer communication right is hard. But fortunately there are some things...
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Using a wrong LTV formula can kill your profitability
When I first found out how most bootstrappers calculate customer life-time value I went “OMG! Value means profit – net profit! Not revenue! Aargh! You are crippling your most important profitability...
View ArticleSaaS Metrics for Hackers – How to Get Started?
“What metrics should I track?” and “How do I get started with SaaS metrics?” are the most common questions people ask me. SaaS Metrics for Hackers is a 3-part article series that helps bootstrappers...
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SaaS Metrics for Hackers – The SaaS Main Funnel
“What metrics should I track?” and “How do I get started with SaaS metrics?” are the most common questions people ask me. SaaS Metrics for Hackers is a 3-part article series that helps you get started...
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SaaS Metrics for Hackers – Events and Funnels
SaaS Metrics for Hackers is a 3-part article series that helps bootstrappers with technical background getting started with SaaS metrics and finances. The first part explained the financial basics and...
View ArticleHow to cut 75% of the features and still build a viable product
During the last month I’ve cut 75% of the content that I planned for my upcoming product. And… I’ve done that while still keeping the core content that makes my product unique and valuable. So I’ve had...
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A simple recipe for reaching your dreams in 2014
Year 2013 was an amazing year for me. I got new entrepreneur friends who I chat and meet with regularly. I spent several months traveling (mostly in Italy) and learned how to make web apps with Rails....
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Kill SaaS cash-flow problems with this small calculation trick
Staying on budget is sometimes hard when you run a SaaS. The money in your business account is a combination of old revenue, current month’s revenue and annual pre-payment revenue happily mixed up with...
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