We all love the pirate metrics by Dave McClure. But how do the pirate metrics phases map to the most important and commonly measured SaaS metrics?
Let’s find out – meet the Pirate Metrics Matrix.
Does your SaaS have the whole funnel covered?
Hey, where’s profit in that matrix?
Uh… oh. It’s not there. Truth to be told, I was *so* tempted to add another phase for profit and cash-flow. That’s where I’d put CAC, COGS, ACS and CLTV (the “real” CLTV, with costs). But I wanted to follow the original pirate metrics structure so the costs are now placed at where they happened.
Being a bootstrapper, I would have also thrown away the “Referral” part. Virality and referrals are great (yes, do design for them) but they are not amongst the critical metrics for solo/duo entrepreneurs. We just can’t afford to build products that need mass markets to succeed.
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