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3 Ways to Misinterpret SaaS Metrics
Finding out how your recurring business is doing isn’t always easy. There are just so many mistakes you can do. It’s easy to miscalculate the metrics – even some commercial SaaS dashboards do. You can...
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How to Profile a Leaky Sidekiq Job in Heroku
I was happily boarding early testers to my upcoming Stripe analytics app, when the logs got filled with “Error R14 (Memory quota exceeded)” warnings. I’m new to both Ruby and Rails, so I thought “Gee,...
View ArticleHow to Calculate MRR Using Stripe API
If you want to get rid of the every-month fiddles with metrics spreadsheets, here’s the first step – automatically calculating monthly recurring revenue from the payment gateway entries. MRR is the...
View Article“Entrepreneurs just guess – and if they succeed, they say that they had data”
I was talking with one of the FirstOfficer.io testers, a smart and successful entrepreneur, when he said, “People are just guessing, aren’t they?” “They want to look good, so they say that they had...
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The secret to break through a growth plateau
When SaaS businesses grow they move though different phases. Sometimes it can be a painful experience. You can ease up the growing pains if you understand what’s going on. So lets take a look what...
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“Should I focus on acquisition or retention?”
So many opportunities, so little time – that’s how it feels most of the time. In last post I wrote about growth plateaus. But when you find your SaaS approaching a plateau, what should you actually do?...
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We own all SaaS analytics tools, but it wasn’t clear what was going on!
This is what Amy wrote when her SaaS stopped growing – and it came as a total surprise to her: “I own every analytics tool out there, and we use them all, but they’re all so opaque it wasn’t at all...
View ArticleResources for self-funding your startup
I chose to self-fund FirstOfficer.io because I wanted to have a location independent business. But that’s not the only reason. My fellow bootstrapper Allan compares his accounting SaaS to a cockroach....
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Average Revenue Per User – How to use it?
When you look at your SaaS metrics, you are probably wondering: “Is this a good value? Am I kicking ass or throwing away money?” As you only see your own metrics and those that friendly business...
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Are rolling metrics deceiving you?
You felt that your last week’s email campaign was superb – until you looked at your metrics. How can the weekly MRR growth rate show 0% growth? What’s going on? It may be that your gut is right and...
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How running a SaaS startup differs from what I expected
It’s 3 months since I launched FirstOfficer SaaS Analytics and it has 28 customers at the moment. It’s not only new to the market – it’s new to me too and I’m still learning how to live with it. I had...
View ArticleAnnouncing SaaS Metrics & Analytics Learning Center
I’m proud to present the SaaS Metrics & Analytics Learning Center. By now you’ve probably noticed that you don’t get insights on a silver platter – you’ll have to learn how to use the metrics...
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How to check that your analytics app shows the MRR right?
Cool new Stripe analytics for SaaS apps are popping up almost every day. And you want to try them out, of course! So you’ve just subscribed to a new analytics app, but it shows different numbers than...
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“Can we grow to $6.000 MRR in 3 months?”
Sometimes it’s either money in or game over. And you have the question: “We need to reach this MRR goal – but can we do it?” Today I’ll teach you a method that helps you to answer that question for...
View Article7 ways to use Stripe API that can break your metrics
There are some things you shouldn’t do with the Stripe API, if you want your analytics to work out-of-the-box. Many of those aren’t some forbidden hidden hacks, but valid ways to use Stripe that are...
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EU VAT changes for online businesses – Act before Jan 1st!
If you run an online business in EU, there are important VAT changes coming into effect at Jan 1st 2015. I met with a tax specialist to get an up-to-date view to what’s going on. I wrote another blog...
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“I’m in the US – what if I just ignore the EU VAT changes?”
The European online businesses are in pain. The upcoming Value Added Tax (VAT) changes are a nightmare and many European bloggers are crying out – but American bloggers are silent. Why? Because as soon...
View ArticleLearn: Why do I need 3 different Churn Rates?
Today’s Learning Center article explains the differences and usage of different Churn Rates. If you run a serious SaaS business you need 3 Churn Rates: Net MRR Churn, MRR Churn and Subscription Churn....
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Why I’m ditching the 60-day money-back guarantee for free trials
It’s over 6 months since I started offering 60-day money-back guarantee for FirstOfficer. Unfortunately it’s not working for me and today I’m offering 30-day free trials. Why I chose to start with a...
View Article5 Superb Content Marketing Resources
When people want to sell you a content marketing service, what do they do? They give out awesome content about content marketing. I picked my favorites for today’s post on FirstOfficer’s Blog: 5 Superb...
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